These are the moments where I step up
We don’t have a product prototype ready. The execs have sky-high expectations. We need something exciting.
The first question my VP of brand was asked about this video? “Wow, what agency did you work with?”
No agency. We do it all in-house
Video as recruiting’s secret weapon
Culture is tough to prove. To make a splash announcing Boomi’s workplace recognitions, I took a “show, not tell” approach to our culture, capturing footage at internal and external events, bringing a bold tone and style to a moment that would otherwise be lost in a sea of lame press releases, and creating a dream asset for recruiters to introduce our organization.
Telling meaningful customer stories
Customer stories have never been harder to tell. Access is limited. Comms teams are weary of endorsing other brands.
To create this compelling story with McDonald’s, I teamed up with Collibra’s Customer Marketing Director and nurtured the relationship months in advance. What culminated with this show-stealing video also included multiple internal and external assets for both orgs to leverage, and a stronger partnership than ever before.
My skills
- Video strategy (web, digital and social)
- Copywriting
- Motion graphics and editing
- Camera, lighting, audio and talent direction
- AI tools and prompting: Synthesia, Gemini, Riverside.fm
A radical new brand voice
How do you stand out in a market where all of the products are perceived as roughly the same?
At FOX Philadelphia, I developed “We go there” as a brand voice to reflect the station’s outrageous personality and meet the leadership team’s goal of looking radically different from our competition.
In addition to producing the anchor assets, I managed a team of copywriters to ensure brand voice consistency across all channels.
$4 Billion creative
After being sold by Dell in a massive deal, I conceived and wrote Boomi’s FIRST EVER international branding campaign – creating a multi-channel, always-on series of video ads targeting C-Suite leaders. The campaign elevated brand perception and drove awareness amongst key personas, particularly in Asia; a new market expansion for the organization.
Chris Schaefer 